Don’t Let Customers Dictate the Solution.
When you organize around your market, hence your customer, you’ll be in a better position to see their pain points. Let your customers dictate the problem, but never the solution. Customers sometimes see problems that you don’t because you’re oftentimes too ingrained in the product. When it comes to the solution, however, there’s nobody better (or at least there shouldn’t be anyone better) than your own team to come up with the best answer.